Apparently KFC is losing customers, sales are down 7%, and the key demographic college aged students can no longer identify the "Col. Sanders" logo as a recognizable trademark and tie it to the Kentucky Fried Chicken brand.
So what does the company do? Rents hot girls butts, that its agency found on FACEBOOK, for their new DOUBLE DOWN campaign.
http://www.usatoday.com/money/industries/food/2010-09-22-kfc22_ST_N.htm?loc=interstitialskip
So what does the company do? Rents hot girls butts, that its agency found on FACEBOOK, for their new DOUBLE DOWN campaign.
http://www.usatoday.com/money/industries/food/2010-09-22-kfc22_ST_N.htm?loc=interstitialskip

KFC pays college women for ad space on buns
By Bruce Horovitz, USA TODAY
KFC wants folks to watch its backside.
Or, more precisely, the backsides of female college students it's recruiting to promote its hot new bunless Double Down sandwiches.
Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with "Double Down" in large letters across their rear ends.