We were at a baseball game and he was seated a few rows below us. A man approached him and complained about the lemon of a car that he had bought from his dealership. Cal pulled out a business card and wrote a note on the back of it. He told the man to take his car and show the card to the service manager. They'd fix it for him. Of course everyone around him was listening. It was just about the best advertising he ever did and that included all of those wacky animals.