ddrane2115
Charter Member
I have been in sales for going on twenty years. It's a second career having retired from the military in '88. I've done well in sales but only after a lot of training and experience. If you don't mind, I'll pass on some of the lessons I've learned and possibly keep you from making the same mistakes I made.
First, make sure you're working for an honest company. Many will cheat you out of every thing you've earned; if you've sold at a price above minimum, they've made their money. They could care less about you. Don't allow anyone to discount an already closed sale. They're giving away YOUR pay check.
Second, beware of "bird dog" hiring- bringing you in to open new accounts. They'll encourage you until you've opened enough accounts and generated enough leads they can pass on to their established sales staff and let you whither away on the vine. Saves the favorites from prospecting.
Third, don't try to close by dropping the price. If your trying to sell to real grinders, they'll wear you down and you won't make money. Let them go to the competion and wear THEM down.
Last, get a copy of "Hardball Selling" by Shooks. Read it, study it and practice it. It works. Since I learned it, my sales have consitantly been high, as have my commisions.
Sales is a craft learned through experience- there is no such thing as a "born salesman". As Tommy Hopkins (another good author) wrote, sales is the most difficult job to succeed in and the easiest job in which to fail. Read, study and practice; you'll succeed.
One last thing and I'll go. The tire kickers, I'm just looking folks and those just checking prices are your best prospects. They already have an interest or you wouldn't be there. Trail close, overcome the objection and close again. The true big ticket sale doesn't begin until the customer has said "No" five times.
Best of luck with it.
'Lonzo
you offer some great advice. Tom Hopkins is awesome, and learning his ways will make you sales. His thing is overcoming objections........as hinted in your NO five times. Listen to this man.