The cheap throwaway cars are coming here.
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Chinese electric vehicle company BYD is not yet a household name in the U.S., but its bold blueprint to disrupt the global EV market could soon change that narrative.
The automaker, backed by Warren Buffett’s Berkshire Hathaway, overtook Tesla as the world leader in EV sales in the final quarter of 2023, thanks in large part to its affordable cars.
“No one can match BYD on price. Period,” Michael Dunne, CEO of Asia-focused car consultancy Dunne Insights, told the Financial Times. “Boardrooms in America, Europe, Korea, and Japan are in a state of shock.”
A key BYD advantage lies in its complete control of its EV battery supply chain, enabling it to maintain low costs and undercut its competitors’ prices, as Fortune notes. That it owns everything from raw materials to completed battery packs is a crucial element since batteries account for 40% of a new EV’s price, according to Reuters.

EV-maker BYD stuns the industry with its strategy to beat Tesla: 'Boardrooms ... are in a state of shock'
Chinese electric vehicle company BYD is not yet a household name in the U.S., but its bold blueprint to disrupt the global EV market could soon change that.

Chinese electric vehicle company BYD is not yet a household name in the U.S., but its bold blueprint to disrupt the global EV market could soon change that narrative.
The automaker, backed by Warren Buffett’s Berkshire Hathaway, overtook Tesla as the world leader in EV sales in the final quarter of 2023, thanks in large part to its affordable cars.
“No one can match BYD on price. Period,” Michael Dunne, CEO of Asia-focused car consultancy Dunne Insights, told the Financial Times. “Boardrooms in America, Europe, Korea, and Japan are in a state of shock.”
A key BYD advantage lies in its complete control of its EV battery supply chain, enabling it to maintain low costs and undercut its competitors’ prices, as Fortune notes. That it owns everything from raw materials to completed battery packs is a crucial element since batteries account for 40% of a new EV’s price, according to Reuters.