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McDonald's bring the McRib sandwich back for the Holiday Season

Melensdad

Jerk in a Hawaiian Shirt & SNOWCAT Moderator
Staff member
Apparently people actually like these.

I don't know why.

Nothing about a McRib seems like a good idea to me. But to each their own.


CNN —
The McRib is returning to menus this holiday season – but don’t get used to it.
McDonald’s announced Wednesday that its famed boneless pork patty sandwich will be available again starting December 3. But, as always, it will only be for a limited time.
And the same goes for another fan-favorite fast food item, Taco Bell’s Nacho Fries, which similarly hasn’t secured a permanent spot on the menu despite its popularity.
Instead, limited offerings like the McRib or the Nacho Fries disappear and reappear with no seeming pattern. Experts say that’s by design.
Beyond boosting profits, highly anticipated seasonal products like the McRib create excitement among fans and an opportunity for companies to play around with promotions.
On the other hand, a strategically timed rollout could also serve to generate positive newsabout the brand after bouts of bad press.
“This is the playbook for a lot of (quick service restaurants). Bringing back old favorites like the McRib is one of the tools that they use to drive interest and demand,” said Michael Della Penna, chief strategy officer at marketing and measurement platform InMarket. “It gets people excited about visiting. It gets people nostalgic when they remember the product and want to try it again.”

‘Like if Christmas was every day’

Basic supply-and-demand economics will tell you that a good chunk of the McRib’s popularity comes from its scarcity.
“Scarcity adds tension and excitement and anticipation,” said Stephen Zagor, an adjunct assistant professor at Columbia Business School specializing in restaurants and food enterprises. He says that if McDonald’s offered the McRib as a permanent menu item, “it would be like if Christmas was every day, and we would get bored with it.”
Nearly 30% of quick-service restaurant customers consider the availability of special promotions or deals when deciding between restaurants, according to research by PYMNTS.com, a financial services company. . . STORY CONTINUES AT CNN link above.
 
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I'm with Doc. I used to eat at McDonald's maybe once a year, if that, and I've never had a McRib. I used to get a cup of coffee and a breakfast sandwich when I took my car in for its annual service and the McDonald's was right next to the dealership. The dealership has now moved so, no more breakfast sandwich. I can live with that.
 
I avoid all fast food. Especially McDonald's. Last time I ate there (over 10 yrs ago), I ordered a fry n big Mac and instead got the mcshits for 3 days.
 
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I used to go to McDonalds once a year. There used to be one next to the car dealership that serviced my car and I used to walk over there for a cup of coffee and a breakfast sandwich while it was being worked on. The dealership moved to a new location so now I drink their coffee and wait around. It doesn't look as if I'll be in McDonalds any time in the near future.

Like NR, I basically avoid all fast food.
 
We only go to McDonalds when going on a road trip. Stop just for breakfast.
I get sausage egg mcmuffins
Wife gets an egg mcmuffin.
Two large coffee.
That's it. Last time I had a burger there had to be over 25 years ago.
 
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