End of an ERA: Tupperware files for Bankruptcy

[Melensdad]

Looks like there will never be another "Tupperware Party"

The company, once a marketing force by selling products inside homes when "hostesses" held parties, is now facing hard times, and has filed bankruptcy.

FULL STORY AT THE LINK from CNN:

https://www.cnn.com/2024/09/18/business/tupperware-files-bankruptcy/index.html

‘The party is over’ as Tupperware files for bankruptcy after years of troubles​

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New York/London CNN — normal​

Tupperware, known the world over for its plastic food storage containers, has filed for bankruptcy after years of falling popularity and financial troubles.​

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“Over the last several years, the company’s financial position has been severely impacted by the challenging macroeconomic environment,” Laurie Ann Goldman, president and CEO of Tupperware Brands Corporation, said in a statement late Tuesday.​

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Chapter 11 bankruptcy allows companies to solve their financial problems by restructuring. “This process is meant to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a digital-first, technology-led company,” Goldman added.​

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Tupperware has historically sold to consumers only through so-called direct sales, most commonly at “Tupperware parties,” similar to cosmetic company Avon’s business model, and only began selling in Target in 2022. The 78-year-old brand empowered women to enter the sales business.​

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“The party is over for Tupperware,” Susannah Streeter, head of money and markets at UK investment platform Hargreaves Lansdown, said in a note. “There is still a chance a buyer for the business can be found but, with plastic seen as far from fantastic among eco-aware consumers, revitalizing the brand will be an uphill struggle.”​

 

[FrancSevin]

"Tupperware Parties" relied on the traditional family unit where moms kept a home for the kids and husband.

That reality is gone.

Some studies have suggested 80% of modern women reject marriage and the responsibility of caring for others in an often boring and mundane monogamous relationship of family responsibility. Thank you, Magaret Sanger and Gloria Stineman.

 

[Kevlar]

Or possibly there are more people out there than me that despise Tupperware. The space saving containers that take up five cupboards in every house, stackable my ass!

 

[Melensdad]

We switched from plastic storage containers like Tupperware to glass storage containers that are oven & freezer safe.

 

[FrancSevin]

Sorry but I stick to my position here. In the 70's society, and our government, warned us of over population, to have smaller families. Also, societal forces told women unless they went to work and made "something" of themselves they were worthless slaves to family, husbands, and children. At the time, I was a young husband and recent father watching the family unit disintegrate in our society.

It did no good to complain and warning of the demise of family was met with scoffs, derision and even anger.

Chauvinist!!!!

A woman's freedom was paramount. Therefore, many took the Kool-Aid, left confines of managing the household, and chained themselves to a mundane job.


So, families ate out more, bought more convenience portioned foods for mom to make her life easier. Managing household resources by conserving leftovers became bothersome and unnecessary. Besides, the marketing model suggested/required a woman to make Tupperware/Avon, Pampered Chef one of her acceptable career options. At the same time, it limited the customer base for home sale parties of these products because mom wasn't home anymore. She had to go to work.

Good or bad, it set the stage for products like Tupperware to go out of service.

 

[tiredretired]

I have a Tupperware one pie slice sized container I would use in my lunch box. I got more remarks from the guys over that one silly item than anything else. I got it around 1975 at a Tupperware party my wife dragged me to. I also purchased a Tupperware maple syrup dispenser.

I still have both almost 50 years later still in great condition.

Many can still be found cheap as hell at Flea Markets or Garage Sales.

Good stuff. Easy to secure and they stayed closed. Not like a lot of the shit you buy today that is either a pain in the ass to close and open or won't close worth a shit and pop open just looking at it.

 

[Melensdad]

Good stuff. Easy to secure and they stayed closed. Not like a lot of the shit you buy today that is either a pain in the ass to close and open or won't close worth a shit and pop open just looking at it.

My mom had a lot of Tupperware.

It really is the top of the line plasticware.

We have glass stuff, with silicone seals and plastic lids. But I don't think I've actually owned any Tupperware. I remember it. It was the best. Cheap communist China stuff overwhelmed the market for that type of product, and it wasn't as good. But people tend to buy cheap stuff.

I think if Tupperware would have changed, as the market changed, they might be viable today.

 

[tiredretired]

My mom had a lot of Tupperware.

It really is the top of the line plasticware.

We have glass stuff, with silicone seals and plastic lids. But I don't think I've actually owned any Tupperware. I remember it. It was the best. Cheap communist China stuff overwhelmed the market for that type of product, and it wasn't as good. But people tend to buy cheap stuff.

I think if Tupperware would have changed, as the market changed, they might be viable today.

I agree. The Tupperware I remember was all stamped Made in the USA. For me it was all about being lunch box friendly.

We too have the glass stuff and plastic lids now. We also have some of a product called Snapware. I would give mixed reviews for that particular product. A bit of a pain in the ass to secure the latches on the cover with arthritic fingers.