I have a long professional history with Hershey Chocolate Company, being a former distributor of their products in the midwest, I was once treated to a VIP tour, spent a day at the Hershey Orphanage, which was founded because Milton Hershey & his wife love children but could not have any of their own. The orphanage owns the largest block shares and controls the voting of the company. I had long admired the company as an astonishing capitalistic company, geared and focused on making a healthy profit, and then using the profits for good.
But over the past decade the woke culture took over. It has gotten more pronounced over the past few years.
Apparently the legendary Cadbury chocolate company, from England, which, I believe, has been distributed in the USA through a licensing agreement with Hershey, has taken notice of the values shift? I don't know this source, I do know that Cadbury has been a hostile take-over target by Kraft; Hershey has also tried to take the company over.
But over the past decade the woke culture took over. It has gotten more pronounced over the past few years.
Apparently the legendary Cadbury chocolate company, from England, which, I believe, has been distributed in the USA through a licensing agreement with Hershey, has taken notice of the values shift? I don't know this source, I do know that Cadbury has been a hostile take-over target by Kraft; Hershey has also tried to take the company over.
Full editorial at the link:
Cadbury Ends Partnership With Hershey Due To Clashing Values
/ Neque / By Chaudry Badar
Cadbury UK has officially cut ties with Hershey, stating that the two companies have different values. This comes after a controversial incident involving Hershey’s use of a biological male on the wrapper for International Women’s Day. As a result, Cadbury CEO Joe Barron announced that Hershey’s license to manufacture and distribute Cadbury products has been revoked.
Hershey’s stock has already taken a significant hit as investors opt for other options, with the company losing millions. It appears that consumers are now looking for brands that align with their values, and Hershey’s association with controversial decisions is not helping its case . . .
Cadbury’s decision to sever ties with Hershey demonstrates the growing importance of brand values in today’s market. . .