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Old 06-08-2018, 12:34 PM
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Default IHOP says it's changing iconic name; pancake lovers flip out

IHOP says it's changing iconic name; pancake lovers flip out
By Zoe Szathmary | Fox News

http://www.foxnews.com/food-drink/20...p-out.amp.html

The International House of Pancakes (IHOP) is getting ready for a new name.

“For 60 pancakin’ years, we’ve been IHOP,” the restaurant chain said on Twitter Monday. “Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb.”
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Old 06-08-2018, 03:19 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

IHOb
b=bacon??

International House Of Bacon!
I could go for that.

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Old 06-08-2018, 05:01 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

My wife & I decided that it must be International House of Breakfast.
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Old 06-09-2018, 12:10 AM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

The cynic in me only sees a marketing ploy. After they've stirred up all kind of shit, received an untold number of petitions, been lambasted on social media, they'll make an announcement, "That due to the sentiments expressed by their loyal patrons, they have decided to keep the name … IHOP".

Does anyone remember when COKE did a similar thing many years ago?
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Old 06-09-2018, 02:56 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

Beer,.............. gotta b Beer
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Old 06-09-2018, 08:08 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

Quote:
Originally Posted by EastTexFrank View Post
The cynic in me only sees a marketing ploy. After they've stirred up all kind of shit, received an untold number of petitions, been lambasted on social media, they'll make an announcement, "That due to the sentiments expressed by their loyal patrons, they have decided to keep the name … IHOP".

Does anyone remember when COKE did a similar thing many years ago?

Yep
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B
= BIG Publicity Stunt!
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Old 06-09-2018, 08:53 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

Kinda like Dunkin Donuts were supposed to change to just Dunkin.
Don't think it's happened yet.
Not to the ones around here anyway.
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Old 06-11-2018, 12:56 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

Well they announced the change to IHOB stood for burgers. My guess on the change would have been breakfast. I never went in specifically for the pancakes, but for breakfast itself. If what I ordered included pancakes that was okay with me. I would never have associated them with burgers though.
I guess they will be selling some new burgers along with the change.
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Old 06-11-2018, 08:59 PM
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Talking Re: IHOP says it's changing iconic name; pancake lovers flip out

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Originally Posted by OhioTC18 View Post
Well they announced the change to IHOB stood for burgers. My guess on the change would have been breakfast. I never went in specifically for the pancakes, but for breakfast itself. If what I ordered included pancakes that was okay with me. I would never have associated them with burgers though.
I guess they will be selling some new burgers along with the change.



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Old 06-12-2018, 04:23 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

June 12, 2018
Branding meltdown: IHOP is now IHOB
By Ed Straker
A
https://www.americanthinker.com/blog..._now_ihob.html

In the beginning, there was the International House of Pancakes.

The Earth was young, the continents still forming, but the International House of Pancakes was already there, and it was good, and fruitful, and it multiplied, spreading across the globe.

But then, as time went on, something happened. The management felt it was too limiting to have a restaurant with the word "Pancakes" in the name, so they changed the name to the nonsensical IHOP, to obscure the word "Pancakes," much as Kentucky Fried Chicken became KFC to obscure the word "Fried."

And now IHOP is changing its name again, to IHOB. The International House of Burgers.

IHOP is well known as a restaurant whose expertise is pancakes but also serves a wide variety of dinner entrées (including hamburgers). But the branding experts at IHOP decided they wanted to emphasize the burger connection, so they are changing the name to IHOB.

Only some locations are changing the name to IHOB. Others aren't changing at all. And those who are changing from IHOP to IHOB plan to later change back to IHOP again. Does this brand meddling make any sense?

Quote:
An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment. But ... the vast majority of the nearly 1,800 other locations will still go by IHOP.
All this does is create brand confusion. Some people will think IHOP no longer specializes in pancakes. Some people will have no idea what IHOB means. And others will not be convinced that a pancakes restaurant can rebrand itself as a burger specialty restaurant.

And then there are other kinds of brand confusion...

Quote:
Paul R. La Monica

@LaMonicaBuzz
International House of Backlash? IHOP -- excuse me, IHOb -- owner down 3% today. Hmm. But it did go up nearly 5% yesterday though and is still up 26% YTD.
3:57 PM - Jun 7, 2018

3

See Paul R. La Monica's other Tweets
I'll bet that the management of IHOP paid hundreds of thousands of dollars (or more) on fancy consultants to come up with this rebranding. Just as people go to astrologers or fortune-tellers to predict their future, corporations with too much money to burn go to high-price consultants who claim to know how to market a product better than the company who hired them. Many times, they don't.

If IHOP's parent company (which also owns Applebee's) felt that the pancake restaurant model wasn't working, it could have shut down its IHOP locations, remodeled, and reopened as an entirely new brand focusing on burgers. (Like The Counter, or Five Guys, or In and Out Burger.)

But attempting to rebrand IHOP as a burger restaurant is about as likely to succeed as rebranding Pizza Hut as a steakhouse. The brand is simply too closely identified with something else.

I speak of these things not as an attorney (which I am), but as someone who has advised the retail industry for years on legal, management, and marketing issues. You can't simply switch a brand name back and forth like a light switch in some branches but not others and not expect customers to be confused. Dine Brands Global, which owns IHOP, should stop trying to put wings on a pig and think of other ways to attract more customers.

Thomas Lifson adds: Two words: "New Coke."

Ed Straker is the senior writer at Newsmachete.com.
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Old 06-12-2018, 04:25 PM
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Default Re: IHOP says it's changing iconic name; pancake lovers flip out

Quote:
. You can't simply switch a brand name back and forth like a light switch in some branches but not others and not expect customers to be confused. Dine Brands Global, which owns IHOP, should stop trying to put wings on a pig and think of other ways to attract more customers.
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BACK, DODGING RESPONSIBILITY AND PUSHING THEIR LUCK.
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