Skurka says ,
The reason seems to be that the Big 3 dealers, with the possible exception of Messicks, won't discount their tractors below "list" price.
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Yes, Messicks sells below list price, however, I do not consider them a "discount" dealer such as Corriher or Tarheel... THe dealers in New England, at least the vast majority of them, could sell like Messick and make a hell of a lot more gross income per year than they are doing presently.. They choose not to, and would rather sell three machines a year instead of three per week... This, is their choice, and I'll have you know that the dealers around here are the largest ones and most active, that cry wolf back to corporate hqtrs. Some dealers even brag about it... Today, just like car dealers,, the days of making a few thousand off each sale are long gone. Car dealers had to learn alternative ways, (some that I can't stand) how to bring up the gross numbers while losing the high nets of new car sales.... THe tractor dealers can do it too, if they want to learn new... Messick does it and proves it works well...