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Old 10-08-2019, 01:03 PM
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Default Harley-Davidson electric motorcycle is NOT attracting new/young buyers

Well the new flagship bike for H-D is not doing what investors hoped.

It is NOT bringing in new customers to H-D dealerships, nor is it bringing young buyers into the brand. Well it is bringing them into he showroom, but the staggeringly high price is having them walk away empty handed.

Apparently the new H-D LIVEWIRE electric motorcycle is selling to current H-D owners, which tend to be old rich guys.

The Youths Aren’t Buying The Harley LiveWire
Wade ThielOctober 8, 2019

Let Me Guess, Price?

Harley-Davidson’s new electric LiveWire was supposed to usher in a new era for Harley. One that wasn’t dominated by sales to older riders. However, so far the folks who are interested in the LiveWire enough to actually buy it are pretty much what you’ve come to expect from Harley—old wealthy guys.

According to a new report by Reuters, most of the guys and gals buying the LiveWire are older riders and people who already own Harleys. The LiveWire is supposed to be a kind of halo bike for the company’s new vision. This means it’s more expensive. However, that excludes the kind of riders that Harley claims it wants to attract.

Reuters interviewed 40 different dealerships and discussed the bike with them. Many of the dealers revealed that younger buyers are interested but once they hear the price they walk away. One dealer in New Jersey said, ” … once you get to pricing interest is thrown out of the window.”

We’ve said from the beginning that the price of the LiveWire would be its biggest issue. It simply doesn’t deliver enough range for the money. The bike can go 146 miles per charge in the city. Jump on the highway and you’re looking at a little less than 100 miles per charge. For $30,000, you could buy a Zero Motorcycle and still have enough for another entry-level gas bike. Heck, you’re getting close to Chevrolet Bolt EV territory...
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