Mautz and his team at the University of Ottawa showed pictures of "life-sized male figures" to 105 Australian women, who seemed to prefer spending more time gazing at the diagrams with larger flaccid male members — and rated them higher, too:
“As you increase penis size, the amount of attractiveness scores gets bigger” in a linear fashion, he explained, until 7.6 centimeters, or 3 inches. After three inches, attractiveness still increased, but in smaller increments.
Not only were the ratings higher, but the women also spent more time gazing at the generously endowed figures, a sign they preferred looking at them as opposed to figures with smaller penises.