Levi Goes Political By Partnering With Pro-Gun Control Groups: 'History Will Prove This Position Right'
JULIO ROSAS | SEP 4, 2018 | 4:01 PM
https://ijr.com/ijr-red/2018/09/1121046-levi-partnering-pro-gun-control-groups/
In an op-ed for Forbes, http://fortune.com/2018/09/04/levi-strauss-gun-violence-parkland/ the CEO and president for Levi Strauss & Co., Chip Bergh, explained why his company will do its part to tackle gun violence in the United States.
They will do so by funding the “work of nonprofits and youth activists who are working to end gun violence in America” and by partnering with pro-gun control groups, such as Everytown for Gun Safety and Giffords.
“As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously,” Bergh wrote.
He continued to say that although the decision may be unpopular, Levi had to do something:
“I know that Americans, including many of our own consumers, employees, and other partners, hold a wide spectrum of views related to guns. I’m not here to suggest we repeal the Second Amendment or to suggest that gun owners aren’t responsible,” he added, pointing out he had served in the Army as an officer, certain guns should not be available to civilians.
Bergh then compared the anticipated unpopular decision to when Levi desegregated their factories in the south:
“Our country has faced seemingly intractable issues like this before, but together we’ve overcome them. We can do it again. Together we can put an end to the gun violence epidemic in America,” Bergh concluded.
JULIO ROSAS | SEP 4, 2018 | 4:01 PM
https://ijr.com/ijr-red/2018/09/1121046-levi-partnering-pro-gun-control-groups/
In an op-ed for Forbes, http://fortune.com/2018/09/04/levi-strauss-gun-violence-parkland/ the CEO and president for Levi Strauss & Co., Chip Bergh, explained why his company will do its part to tackle gun violence in the United States.
They will do so by funding the “work of nonprofits and youth activists who are working to end gun violence in America” and by partnering with pro-gun control groups, such as Everytown for Gun Safety and Giffords.
“As president and CEO of a values-driven company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously,” Bergh wrote.
He continued to say that although the decision may be unpopular, Levi had to do something:
“I know that Americans, including many of our own consumers, employees, and other partners, hold a wide spectrum of views related to guns. I’m not here to suggest we repeal the Second Amendment or to suggest that gun owners aren’t responsible,” he added, pointing out he had served in the Army as an officer, certain guns should not be available to civilians.
Bergh then compared the anticipated unpopular decision to when Levi desegregated their factories in the south:
“Our country has faced seemingly intractable issues like this before, but together we’ve overcome them. We can do it again. Together we can put an end to the gun violence epidemic in America,” Bergh concluded.
