I heard this on the radio, and it makes alot of sence...
Des Moines Iowa is a favorite place to "test market" products. As it turns out that marketers noticed if a product does well in Des Moines, it may very well, but not always work nationally. If it fails the Des Moines market don't bother with a national attempt to market it......
That said, He stated that Iowa's role in the process is more about picking the candates who do not go on with their run for office. No, we are not really good at picking winners, Just those who cann't win....and need to stop their attemp....
I thought these were wise words to share here.....
Best regards, Kirk
Des Moines Iowa is a favorite place to "test market" products. As it turns out that marketers noticed if a product does well in Des Moines, it may very well, but not always work nationally. If it fails the Des Moines market don't bother with a national attempt to market it......
That said, He stated that Iowa's role in the process is more about picking the candates who do not go on with their run for office. No, we are not really good at picking winners, Just those who cann't win....and need to stop their attemp....
I thought these were wise words to share here.....
Best regards, Kirk