And I believe it.
I am a student of history. Usually somewhere in the personal history of an individual who has excelled, the biographer describes a "darker period."
In fact, Picasso is widely known for his 'blue period.'
Many people now believe these artists to have been bipolar.
In associating with numerous bipolar patients during treatment of my own disorder, I have learned that most of them have a higher IQ, inquisitive tendencies and higher speed synaptic functions. Don't ever play cards for money with a bipolar.
While comic book characters are allowed to have "super powers," I've learned there's a lot of "small man syndrome" among normals.
I have come to believe that being bipolar is sort of the next evolution step. And it manifest itself in numerous ways. Did you ever go to a car show, see something with amazing innovation and comment, "I wonder how he thought that up?"
Dan Akroyd has done many ground breaking things in acting, comedy, music and now marketing. It's this fastidious OCD attention to detail on this vodka project that makes me wonder.
To bring something like this to market one would need some background in history, some interest in spirituality or the occult, an eye for art, the ability to cling to those ideals for over that two year period and the courage to take some heat for openly professing those beliefs. It seems even his taste buds function at a higher level.
So why do we give him heat? Are folks jealous he's going to make a million bucks? I think this is an unusual and groundbreaking project, and he came up with it first. It sure beats those 'Elvis' whiskey bottles.
On the plus side Im sure the vodka is good. 
