Since it's a subscription site, I can't post a link or even cut and paste, but Hyundai/Kia just knocked Nissan down to the 6th most considered brand when people are shopping for new cars. Who would have thought that ten years ago?!
In case you are wondering, Ford is number one with 29% of the people considering a Ford product. Toyota, still hanging in there, is number two with 22% of the people shopping considering a Toyota. Chevrotet and Honda are in a virtual tie for 3rd/4th with about 21% each and Hyundai/Kia is 5th with 19%.
Actually the study only counts Hyundai and not Kia. If Kia (more expensive SUV's but less expensive cars than Hyundai) was counted, the Hyundai/Kia combo would nudge out Chevrolet and Honda and be in third position by themselves. Times they are a changing. Who all is going to jump on GM's new IPO when it comes out soon now? I'm assuming that will officially make my old GM stock completely worthless.
In case you are wondering, Ford is number one with 29% of the people considering a Ford product. Toyota, still hanging in there, is number two with 22% of the people shopping considering a Toyota. Chevrotet and Honda are in a virtual tie for 3rd/4th with about 21% each and Hyundai/Kia is 5th with 19%.
Actually the study only counts Hyundai and not Kia. If Kia (more expensive SUV's but less expensive cars than Hyundai) was counted, the Hyundai/Kia combo would nudge out Chevrolet and Honda and be in third position by themselves. Times they are a changing. Who all is going to jump on GM's new IPO when it comes out soon now? I'm assuming that will officially make my old GM stock completely worthless.