Wednesday was announcement day for Apple.
My take away is that Apple has gone from the world leader in product innovation to a company that has stagnated.
Sure, the iPhone 6 is now the 6s and it may be the best phone out there (for the next 15 minutes) in the cellular marketplace.
But let's look at the UNDERwhelming products they announced:
WATCH: Amazing features ... BUT a 12 to 18 hour battery that needs daily recharging. And nobody seems to really like it. They are forced to drive it upscale and now feature "Hermes" bands, which puts it in the ultra-luxury category of goods. Its not an 'everyman's' watch but now an expensive luxury garment/trinket/bauble. Yes it does everything, and then some, when it comes to being the world's best "fitness" watch and in that regard has no comparison. But it comes at a very high price and with way too short of a battery life. Customers are saying NO THANK YOU and not buying it, odd for Apple but they are not releasing sales #s. New enhancements won't make it any better.
You need to fix the hardware limitations and lower the price a bit.
iPad PRO: Bigger, but better? No. At $799 its the price of a Windows LapTop computer but its less capable, has less storage and is no more portable. The iPads big selling points are small size, ease of use, but only modestly capable. By increasing size and price it makes for a compelling reason to upgrade to a 'real' computer. And the stylus, a $100 for a stylus? Seriously.
Apple TV: What? Did Apple stop listening to customers. Its a streaming box, and an expensive one. Google's Chrome, Amazon's Fire Stick and Roku's Stick are all under $50. Amazon and Roku both offer 'boxes' that are similar to Apple TV but both are under $100 while the cheapest of the new Apple TV offerings is $149. Apple TV also requires a $10 per month subscription and it omits most of the 'free' streaming channels offered by Roku. Further it is not compatible with Amazon's PRIME service so if you are an Amazon customer and have PRIME you won't be able to get PRIME Video on an Apple TV. And consumers who use ROKU, Amazon Fire or Google's ChromeTV pay ZERO subscription fees for the box itself so how the heck can Apple justify a $10/month fee for using hardware?
Sorry Apple, you still make great phones and your laptops are astounding even if expensive, but you better get your act together because you're 'middle age' is showing, you are no longer the hip company that innovated change in the world, your belly is getting fat, your hair is graying.
My take away is that Apple has gone from the world leader in product innovation to a company that has stagnated.
Sure, the iPhone 6 is now the 6s and it may be the best phone out there (for the next 15 minutes) in the cellular marketplace.
But let's look at the UNDERwhelming products they announced:
WATCH: Amazing features ... BUT a 12 to 18 hour battery that needs daily recharging. And nobody seems to really like it. They are forced to drive it upscale and now feature "Hermes" bands, which puts it in the ultra-luxury category of goods. Its not an 'everyman's' watch but now an expensive luxury garment/trinket/bauble. Yes it does everything, and then some, when it comes to being the world's best "fitness" watch and in that regard has no comparison. But it comes at a very high price and with way too short of a battery life. Customers are saying NO THANK YOU and not buying it, odd for Apple but they are not releasing sales #s. New enhancements won't make it any better.
You need to fix the hardware limitations and lower the price a bit.
iPad PRO: Bigger, but better? No. At $799 its the price of a Windows LapTop computer but its less capable, has less storage and is no more portable. The iPads big selling points are small size, ease of use, but only modestly capable. By increasing size and price it makes for a compelling reason to upgrade to a 'real' computer. And the stylus, a $100 for a stylus? Seriously.
Apple TV: What? Did Apple stop listening to customers. Its a streaming box, and an expensive one. Google's Chrome, Amazon's Fire Stick and Roku's Stick are all under $50. Amazon and Roku both offer 'boxes' that are similar to Apple TV but both are under $100 while the cheapest of the new Apple TV offerings is $149. Apple TV also requires a $10 per month subscription and it omits most of the 'free' streaming channels offered by Roku. Further it is not compatible with Amazon's PRIME service so if you are an Amazon customer and have PRIME you won't be able to get PRIME Video on an Apple TV. And consumers who use ROKU, Amazon Fire or Google's ChromeTV pay ZERO subscription fees for the box itself so how the heck can Apple justify a $10/month fee for using hardware?
Sorry Apple, you still make great phones and your laptops are astounding even if expensive, but you better get your act together because you're 'middle age' is showing, you are no longer the hip company that innovated change in the world, your belly is getting fat, your hair is graying.