In the UK: Shoppers revisit 'wartime' tastes.
Shoppers have developed a taste for old-fashioned "wartime" food since the recession, figures show.
Sales of powdered milk, sandwich paste and corned beef have increased over the last two years, according to mySupermarket.co.uk.
Data from Tesco, Asda, Sainsbury's and Ocado shows sales of powdered custard is up 117%, powdered milk has increased by 36%, fish paste is up 18% and corned beef is up 16%.
Sales of sandwich spread brand Shippam's - a company established in 1750 - have increased by 77% since 2008.
http://www.guardian.co.uk/uk/feedarticle/9075452
Shoppers have developed a taste for old-fashioned "wartime" food since the recession, figures show.
Sales of powdered milk, sandwich paste and corned beef have increased over the last two years, according to mySupermarket.co.uk.
Data from Tesco, Asda, Sainsbury's and Ocado shows sales of powdered custard is up 117%, powdered milk has increased by 36%, fish paste is up 18% and corned beef is up 16%.
Sales of sandwich spread brand Shippam's - a company established in 1750 - have increased by 77% since 2008.
http://www.guardian.co.uk/uk/feedarticle/9075452