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Andy Got Free Soup

pirate_girl

legendary ⚓
GOLD Site Supporter
In 1964, a product marketing manager at Campbell Soup Company sent Andy Warhol a "couple of case" of tomato soup.
Which raises the question: If Andy Warhol Painted His Campbell's Soup Paintings Today, How Fast Would The Cease & Desist Arrive?
I don't know the answer, but if the painter were famous, lawyers would definitely be involved.
BTW, here's how Campbell's tomato soup looked when Andy Warhol painted it, and how it looks today:

awtomsoupcan.jpg
tomsouptoday2.jpg

The design is surprisingly similar. Now it has a pull-off top, and it uses lowercase in "Tomato."




proxy318 points us to a recent post at mthruf.com, which shows the letter the Campbell Soup Company sent Andy Warhol concerning his famous paintings of their soup cans in 1964:
4852406899_31c37fbc1d.jpg



Can you imagine that happening today? There's simply no way. Instead, you'd get a legal nastygram cease & desist, with all sorts of claims about trademark and a likelihood of confusion and demands to hand over the paintings immediately. And then people would defend Campbell Soup, saying they "had to" defend their trademark. How quickly the world has changed.

http://www.techdirt.com/articles/20100801/10461310433.shtml

http://j-walkblog.com/
 
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