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Deadly Sushi
08-03-2008, 04:47 PM
MILWAUKEE - It's the beer that made Milwaukee famous. Now Schlitz is making the city nostalgic.
That beer with the old-time mystique is back on shelves in bottles of its original formula in the city where it was first brewed more than a century and a half ago.
Schlitz was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made the beer in many a drinker's opinion undrinkable, turning what was once the world's most popular brew into little more than a joke.

But after decades of dormancy, the beer is back.
Schlitz' owner, Pabst Brewing Co., is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again. The maker of another nostalgic favorite, Pabst Blue Ribbon, it hopes baby boomers will reach for the drink of their youth, otherwise known as "The Beer That Made Milwaukee Famous." They also want to create a following among younger drinkers who want to know what grandma and grandpa drank.
"We believe that Schlitz is if not the, one of most iconic brands of the 20th century," said Kevin Kotecki, president of Pabst Brewing Co., which bought the brand that dates to 1849 from Stroh's in 1999. "And there's still a lot of people who have very positive, residual memories about their experience. For many of them it was the first beer they drank and we wanted to give it back to those consumers."
In Milwaukee, the comeback is creating a buzz. Stores are depleted of their stock within days, they're taking names for waiting lists and limiting customers to just a few six- or 12-packs each.

http://www.msnbc.msn.com/id/25970479/

thcri
08-03-2008, 04:49 PM
How many people here remember Schlitz and actually drank the brew of 30 years ago?

I do.

pirate_girl
08-03-2008, 04:51 PM
Me.
It was gross. lol

OhioTC18
08-03-2008, 04:53 PM
I never liked it

thcri
08-03-2008, 04:54 PM
Me.
It was gross. lol

I never liked it

Hey I never asked if you liked it or not. I asked if you remember it :hide: yeah it was bad wasn't it.

pirate_girl
08-03-2008, 04:55 PM
Yeah, I remembered that it was gross LOL!!

pirate_girl
08-03-2008, 05:08 PM
..

Deadly Sushi
08-03-2008, 05:13 PM
I dont mind it. Not something I would go out of my way for though. I had some 6 or 7 months ago.

thcri
08-03-2008, 05:53 PM
What else did they make many moons ago? Come on guys remember??

urednecku
08-03-2008, 06:02 PM
I had a great uncle that carried Schlitz around in the bed of his pickup. He said the warmer, the better. Yea, he was a drunk, but still.........:sick:

mak2
08-03-2008, 06:12 PM
Yes, I do remember it. back then beer was good, whatever it tasted like.

EastTexFrank
08-03-2008, 06:24 PM
Yes, I do remember it. back then beer was good, whatever it tasted like.

Yea, I was a connoisseur back then too. As long as it was wet and contained alcohol. Temperature was optional. Sure if it was cold it was better but just because it was warm didn't make it undrinkable. My Lord, how I punished my young body which probably explains why it's in the shape it is now. Killed off a bunch of brain cells too. No comments, please. :bonk:

mak2
08-03-2008, 06:42 PM
Yea, I was a connoisseur back then too. As long as it was wet and contained alcohol. Temperature was optional. Sure if it was cold it was better but just because it was warm didn't make it undrinkable. My Lord, how I punished my young body which probably explains why it's in the shape it is now. Killed off a bunch of brain cells too. No comments, please. :bonk:

OH yes, and we think of that as the good old days. musta been the 20 ish year old women. You remember, you could throw them over your shoulder and walk to the liquor store. ah, nevermind.

mtntopper
08-03-2008, 07:01 PM
I don't think I ever tasted a bad beer when I was younger. Lets see I have drank a lot of Hamm's, Olympia, Falstaff, Schlitz, Old Milwaukee and other once popular labels. I drank what ever was offered, usually free, and never second guessed the brand as the price always seemed right. :1062: